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Our NEW Pretzel Burger Bun strikes GOLD! at the Casual Dining Show 2015

Aryzta Food Solutions Brand - Coup de Pates takes GOLD at this years Innovation Challenge awards!

Our new and unique Pretzel Burger Bun created by Aryzta Food Solutions has been awarded Gold in the Casual Dining Show’s 2015 Innovation Challenge, held last week.

The product, was whittled down from 22 via a team of foodservice buyers on day one; the remaining 12 exhibitors were then tasked with pitching their products in front of a live audience and to a judging panel.

Supplied frozen, the product – made using traditional pretzel baking methods, resulting in a delicate, salty crust and super soft white crumb – was only one of two to receive gold, with Aryzta the only food producer to scoop the accolade.

Mariam French, Head of Marketing, Aryzta Food Solutions UK, made the pitch and commented:

“Innovation is at the heart of everything we try to do at Aryzta, so we’re absolutely delighted to win gold. Bun Appetite twins old world pretzel baking methods and repackages them in a new and innovative manner, making it perfect for creating burger menus with a striking difference. To have been recognised by such an esteemed panel and be the only food exhibitor to get top spot really is the icing on the cake.”

Paul Whitely, Brand & Communications Manager, Aryzta Food Solutions UK, commented further...

"Casual Dining was the perfect platform for us to connect with the industry and we were busy throughout, with a great quality of visitor and some promising leads. The Innovation Challenge proved a fantastic success – we’re delighted to have been recognised with a gold by such an esteemed panel,”

 

The NEW Pretzel Burger Bun - Ready for your menu!

Date Posted: 4th March 2015