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Coup de pates Re-launches Chefs at Play Offering Young Chefs the Chance to Create a Product for Taste of London 2017

Coup de pates Re-launches Chefs at Play Offering Young Chefs the Chance to Create a Product for Taste of London 2017
High-end foodservice brand, Coup de pates - part of ARYZTA Food Solutions UK, is bringing its Chefs at Play challenge back for 2017, offering young chefs the tantalising opportunity of creating a signature product to feature at June’s Taste of London, the world’s greatest restaurant festival.

Launching on 20th March 2017, getting involved couldn’t be easier. Working and aspiring chefs aged between 18 and 23 are invited to submit a paper recipe idea for an innovative new creation that twins two of the foodservice world’s biggest current trends – patisserie and food on-the go. Chefs have one of eight base products – sourced from Coup de pates’ semi-prepared range – from which to build their recipe. From there, it is up to them to use their flair, creativity and any supplementary garnishes or ingredients to craft a stunning patisserie item that can be enjoyed ‘on the go’.

To enter, all chefs need to do is visit:

Four finalists will then be chosen to bring their paper entries to life in a cook off at Coup de pates headquarters in London’s Covent Garden at the end of April.  

Head judges for the competition will be returning Chef Ambassador for Coup de pates’ parent company, ARYZTA Food Solutions, James Tanner.

The exclusive prize also includes the chance to demo on the ARYZTA Food Solutions stand working alongside the company’s brigade of development chefs and James Tanner. This amazing experience is completed with dinner for two and an overnight stay in the capital.

Aryzta Food Solutions’ Brand & Communications Manager UK, Paul Whitely, says: “Last time out we offered one lucky chef the development day of a lifetime in Paris, the patisserie capital of the world. In 2017, we’re bringing the competition to London and offering one mercurial young chef the chance to create a product worthy of sale at one of the greatest restaurant festivals in the world. Not only that but they will get to work on our stand, soaking up the incredible atmosphere for themselves.  

“Food on-the-go is an absolute mega trend in our industry while high-quality patisserie continues to set the agenda in pastry, with consumer knowledge growing every day. The winning product will bring these two trends together in some style, demonstrating an understanding of flavour and texture, and always with a high regard for innovation. Young chefs! It’s time to show us what you’re made of!”    

A principal supplier in France for a quarter of a century, Coup de pates launched in the UK at the beginning of 2014 with a proposition of super high-end frozen bakery and handmade semi-prepared products, created for professionals.

The Coup de pates brand is the high-end foodservice arm of bakery group, ARYZTA Food Solutions, a UK food solution specialist – parent to a family of brands to meet the needs of modern hospitality. Sub-brands include: Coup de pates; everyday favourites from La Carte; gourmet Swiss baker, Hiestand; beverage solutions from Pro Juice and fine artisan garnishes from Bouquet Garni.


Date Posted: 10th March 2017